By Josh Bennett
Editor-in-Chief
On April 2, the Bakersfield Condors hyped up the announcement of their new logo for their upcoming move into the American Hockey League next season.
While it was known that the Condors nickname would remain, and that the trend with the other Pacific teams entering the league would be to keep the colors of their parent club, which in this case would be navy blue and orange, some speculated that the Condors would have a new logo for their new chapter in the franchise’s history. This was not the case, as the “new” logo that was unveiled in the hyped up ceremony was the existing Condors logo recolored in navy and orange.
It has been an alarming trend recently to hype up an announcement or unveiling, only for it to not only not live up to the hype, but to question why it needed an announcement to begin with.
It has been happening all over the country, and the underwhelming results always seem to anger the masses, rather than surprise them, such as the buildup of the “new” Cleveland Browns logo earlier this year. The Browns hyped up a new identity for their team, only to reveal the same helmet logo they’ve had in the past but with a brown facemask, which angered fans and made the Browns the butt-end of many jokes in the following weeks.
If either team just showed the updated, there is hardly anything new about them, logos then it would have been fine, but there is no reason to hype anything up that is as minor as a color change or even a logo change. Just show it, it’s not very important in the large spectrum of things. CSU Bakersfield got it right when they released their “We’re All Runners” slogan, logo and new court design last summer.
There weren’t any countdowns or buildup or anything. It just happened, and that’s just fine for showcasing a marketing campaign and court, or anything of that level of importance. Hype and buildup takes away from the eventual announcement, as people usually remember the hype of the announcement rather than the actual announcement. Unless it’s life-changing or world-changing, there’s no need to hype it up, and even then, what’s the point of sitting on it just to create buzz that will most likely turn people against it.
