“I think that business is very personal,” said Rubi Zetino with her chin up. 

Zetino isn’t afraid to mix business with pleasure. As owner of the ultramodern workspace, Charizma Studio, mixing the two has been the driving force for her career from the start, even when it came to figuring out the next steps of her creative venture back in 2007.   

“What would even entice me or tell me I could pick up a camera? I have no idea,” Zetino said. 

Zetino had pitched the idea of starting a photography studio to her husband, Jimmy Zetino, who was rather perplexed considering she had never used a camera before. Nevertheless, he was supportive of her decision.  

“I wouldn’t have been able to discover myself if it wasn’t for my husband. He gave me so much room,” said Zetino.  

Zetino took that unwavering support into her work life as she integrated her growing photography business with brand development. While she was building her own brand, she felt her knowledge needed to be shared. 

 “I started realizing my passion for getting people seen and heard for what they really do and who they really are,” said Zetino.  

From giving tips and tricks on how to grow a client’s Instagram account to curating the perfect layout for their website, Zetino has helped those in Bakersfield find their identity – even when hers is ever-evolving. 

As a neighbor in the thriving community on 18th Street, Zetino has found herself as an active member in town. Zetino has been featured on the local podcast, Hello Bakersfield, and has collaborated on the Blue Zone Project with councilmember, Andrae Gonzales.  

She will be a speaker at The Bakersfield Women’s Business Conference happening in April 2024.